BMW India cut prices thanks to increased localisation

BMW India is already strongly dedicated to the Make in India initiative by increasing the level of localisation at its Chennai Plant by up to 50 per cent. They have also announced brand new prices for their range of locally produced cars.

BMW has started sourcing major components from local suppliers - for instance, engines and transmissions from Force Motors, axles from ZF Hero Chassis and exhaust systems from Tenneco Automotive India.

Philipp von Sahr, president of the BMW Group India said, “The future belongs to India. If you want to benefit from the dynamics of the Indian market, you need to act today. Following our approach ‘Production follows the market’, we have accelerated our localisation programme in India. We have created a win-win situation for our customers with a wide range of exclusively authentic luxury products and now equally attractive value proposition with ‘Make in India’.”

Eight models of the BMW fleet have started production in India since the Chennai plant was opened in 2007 " the BMW 1 Series, 3 Series, 3 Series Gran Turismo, 5 Series, 7 Series and the BMW X1, X3 and X5.

Below are the new ex-showroom prices for New Delhi and Maharashtra "

BMW 1 Series
BMW 118d (Sport Line) " Rs 29,50,000

BMW 3 Series
BMW 320d (Prestige Edition) " Rs 34,90,000
BMW 320d (Luxury Line Edition) " Rs 38,90,000
BMW 320d (Sport Line Edition) " Rs 38,90,000

BMW Gran Turismo
BMW Gran Turismo (Sport Line) " Rs 39,90,000
BMW Gran Turismo (Luxury Line) " Rs 42,90,000

BMW 5 Series
BMW 520d (Prestige Edition) " Rs 44,90,000
BMW 520d (Prestige Plus Edition) " Rs 47,90,000
BMW 520d (Luxury Line Edition) " Rs 49,90,000
BMW 530d (M Sport) " Rs 59,90,000

BMW 7 Series
BMW 730Ld (Prestige) " Rs 92,50,000
BMW 730Ld (Eminence) " Rs 1,06,50,000
BMW 730Ld (Signature) " Rs 1,25,20,000

BMW X1 sDrive20d (xLine) " Rs 37,90,000

BMW X3 xDrive20d (Expedition) " Rs 46,90,000
BMW X3 xDrive20d (xLine) " Rs 51,90,000
BMW X3 xDrive30d (M Sport) " Rs 59,90,000

BMW X5 xDrive30d (Expedition) " Rs 65,90,000
BMW X5 xDrive30d (Design Pure Experience) " Rs 69,90,000
BMW X5 xDrive30d (Design Pure Experience 7 Seater) " Rs 72,90,000

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Updated Date: Jul 09, 2015 19:23 PM

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