2016 Auto Expo: Mahindra launches Mojo Tribe club

Mahindra launched the Mojo Tribe, its official Mojo owners club, at the 2016 Auto Expo. The company even has a dedicated a theme song that is a catchy rendering of Muddy Water's Got my Mojo Working by Indian band, Soulmate.

Mahindra aims at getting Mojo owners together through the club. The company has planned a series of organised rides through the year exclusively for Mojo owners. Called the Trails of the Mojo Tribe, there will be four rides named the Jungle Trail , Coastal Trail , Mountain Trail and Desert Trail. Each will provide a different environment and experience as the names suggest. Post these rides, will be the final Mojo Rising Trail that will have all Mojo riders meet up once a year at Goa.

Mahindra has also launched a Mojo Trail app and website that has been designed to allow Mojo riders to meet and mingle as well as share the adventure of riding together to exotic locations.

We applaud Mahindra's initiative of producing an enthusiast motorcycle and developing a platform for these enthusiasts to meet and ride together.

The Mojo Trail app is available for free on the Google Play store

For more from OVERDRIVE on the Auto Expo 2016, click here

To stay at the cutting edge of automotive news in India, follow us on Twitter (@odmag) or on Facebook (facebook.com/odmag). Or download our app from the iOS or Android app stores today

Updated Date: Feb 03, 2016 19:40 PM

Also Watch

Watch: Firstpost test rides the new Thunderbird 500X in Goa and walks you through the Royal Enfield Garage Cafe
  • Tuesday, April 17, 2018 Varun Dhawan on Shoojit Sircar's October, 5-star reviews and working with Anushka Sharma in Sui Dhaaga
  • Saturday, April 14, 2018 Ambedkar Jayanti: Re-visiting Babasaheb's ideals exposes fake Dalit politics of Rahul Gandhi and Congress
  • Monday, April 9, 2018 48 hours with Huawei P20 Pro: Triple camera offering is set to redefine smartphone imaging
  • Monday, April 16, 2018 Rajyavardhan Singh Rathore interview: Sports can't be anyone's fiefdom, we need an ecosystem to nurture raw talent

Also See