Articles by Harish Vasudevan
Feb 04, 2014
AAP topple talk does not augur well for BJP: Farooq AbdullahAAP allegations that the BJP is trying to topple the Delhi government do not augur well for a party that aspires to form the next government at the centre, union Minister Farooq Abdullah said Tuesday.
Apr 09, 2012
Do you remember the original business purpose?Many businesses that start with the passion of an individual rather quickly find themselves in areas of associated businesses that are not necessarily related to the original purpose.
Feb 07, 2012
Flexibility: The new essence of marketingIncreasingly with the growth of connectivity and consumers feeling free to give comments and feedback to brands, marketing managers can see challenges or significant opportunities to create good will.
Feb 01, 2012
The Hindu vs The Times of India : My 3 paisaYesterday’s Hindu carried this piece on Shahrukh Khan and is among the five most popular articles of the day. So knocking it (Bollywood) in your advertising but carrying it in your product is a contradiction of marketing strategy.
Oct 07, 2011
Steve Jobs: What I learntIt was the news that Steve Jobs was a vegetarian that caught my eye.
Sep 29, 2011
Why I hate breakfast meetingsWhy can’t we keep work out of meals? What is so important that you have to talk with your mouth full of bread and eggs?
Aug 26, 2011
In Anna's India how did the Nano fail?The Nano has flopped in India. Harish Vasudevan gives some advertising and marketing steps that would have helped the car survive and made it a true people's car.