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Steve Jobs: What I learnt
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Steve Jobs: What I learnt

Harish Vasudevan • October 7, 2011, 14:05:01 IST
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It was the news that Steve Jobs was a vegetarian that caught my eye.

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Steve Jobs: What I learnt

So yesterday was my birthday (thank you to the 11 people who wished me. May the rest of you get a 1,000 fleas in your public hair. Note the ‘l’) and I woke up to news of Steve’s passing away. Having spent hours following the news on this event on Twitter, FB and G+ I was in a despondent mood. Then when I read a specific bit about him I felt better. No it was not that he was the inventer of the PC, though for some reason by 1984 he was taking shots at the PC giant, IBM.[caption id=“attachment_101403” align=“alignleft” width=“380” caption=“A woman holds an apple with a heart and the name of Steve Jobs written on it in front of a small memorial in his honour in San Francisco, California. Kimberly White/Reuters”] ![](https://images.firstpost.com/wp-content/uploads/2011/10/apple380.jpg "apple380") [/caption] No it was not that he created the GUI, though people still do Ctrl S and Ctrl C in respect to the world of DOS. No it was not that he got kicked out of his own company by a board that now, I suspect runs HP. No it was not that he built Pixar, though I don’t think I’ve seen even one of his movies.. No it was not that he brought to market the Mac or Mac Pro. I find any system where you have to shut down by clicking on crosses designed for the leftie ‘not for me’. No it was not that he invented the iPod that when on shuffle can have James Taylor, followed by Pitbull and Senorita, causing my friends to relook at their relationship with me. No it was not that he launched a phone that is not designed for my fat fingers, and gets my cheek prints each I time I talk on it. No it was not that he created the Macbook Air which is so slim that even Kate Moss feels insecure. I understand her snorting cocaine was a direct outcome. And not that he invented the iPad that caused the really wise marketing gurus to state that it would be a spectacular failure as it was named after a womens’ personal product and said it was because of no women in Apple senior management. Definitely not for his stores which has Genius Bars but serve no drinks, believe me I tried. Am banned forever from that store. None of the above did it for me. It was the news that Steve Jobs was a vegetarian that caught my eye. So all you people who keep looking at me with sorry eyes when I say I am a vegetarian..remember that. Steve and I — we are one of a kind. iVeg. iRock. And ..Thank you Steve for that too. I will always remember my birthday as the day you moved from Chairman of the Board of Apple to iAngel. God bless you and your family.

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Written by Harish Vasudevan
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Harish Vasudevan is a marketing communication professional with over 20 years of experience. Having worked across India, China and now Singapore, he has an exemplary track record in running offices and brands, and innovative marketing thinking. Currently based in Singapore, Harish is the regional head of a WPP agency, thinking up ways things could be different. see more

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