World Contraception Day: Why a booming contraceptive market is essential to prevent a population explosion

Observed annually on September 26, World Contraception Day serves as a crucial platform to raise awareness about contraceptive methods and promote informed decision-making regarding sexual and reproductive health. Established in 2007, this day aims to ensure that every pregnancy is planned and desired emphasising the critical importance of accessible family planning services for all. In 2024, the theme A choice for all. Freedom to plan, power to choose underlines the need for accurate information and education, particularly for women and young people.

Importance of contraceptive awareness

World Contraception Day is a vital reminder of the ongoing challenges and disparities in access to contraceptive methods. Globally, nearly 121 million pregnancies occur each year, with approximately 50 per cent being unintended. This statistic highlights the urgent need for improved education and access to contraceptive options. This day reminds us of the necessity for governments and organisations worldwide to invest in family planning programmes that are both inclusive and comprehensive.

Global contraceptive market

According to a Grand View Research report, the global contraceptive market was valued at $29.57 billion in 2023 with projections indicating a growth rate of 5.92 per cent from 2024 to 2030. Key factors contributing to this upward trajectory include a rise in the prevalence of sexually transmitted diseases (STDs), increased awareness of modern contraceptive methods and the growing need for contraceptive drugs and devices among women, particularly young women.

Young women are increasingly adopting contraception, influenced by higher educational achievements and greater awareness of reproductive health issues. In 2021, it was estimated that 14 per cent of young women aged 15 to 24 in the Asia-Pacific region utilised modern contraceptive methods, up from 7 per cent in 2010. Programmes aimed at reducing unwanted pregnancies and associated healthcare costs, alongside initiatives to enhance user awareness, are crucial components in bolstering the market’s growth.

India’s contraceptive landscape

In India, contraceptive prevalence has made significant strides, reaching 56.3 per cent in 2021, compared to 50.6 per cent in 2015-16. This increase reflects a growing awareness of reproductive health and family planning among Indian couples. Notably, the use of modern contraceptive methods has risen, with 37 per cent of married women currently utilising methods such as female sterilisation, contraceptive pills and condoms. Despite this progress, challenges remain, particularly in rural areas, where contraceptive prevalence is significantly lower than in urban regions.

The Government of India has undertaken various initiatives to improve access to contraceptive methods. The National Family Planning Programme emphasises education and outreach, particularly targeting young women. Innovative strategies, such as community health worker programmes, aim to deliver family planning services to underserved populations. Additionally, the introduction of new contraceptive methods, including the injectable contraceptive, has further expanded options available to women enabling more personalised family planning choices.

Despite the improvements in accessibility, cultural norms and societal pressures continue to pose significant barriers to contraceptive use in India. Misconceptions about contraceptive methods, fear of side effects and social stigma around discussing reproductive health hinder many couples from making informed choices. Addressing these cultural barriers through targeted education campaigns is essential for increasing contraceptive uptake and promoting informed decision-making among couples.

Role of private sector

The private sector plays an integral role in contraceptive distribution, significantly enhancing accessibility and variety. In 2022, private pharmacies and drug shops accounted for 48 per cent of contraceptive sales, with online sales channels rapidly increasing, providing a diverse range of contraceptive methods that cater to different preferences and needs. This is particularly important in conservative regions where purchasing contraceptives may carry social stigma.

Private companies often lead in research and development, introducing innovative contraceptive methods such as subdermal implants and intrauterine devices (IUDs). For instance, the introduction of LNG-IUS (Levonorgestrel-releasing intrauterine system) has revolutionised long-term contraceptive options. By investing in new technologies and formulations, the private sector can respond swiftly to market demands, ensuring that consumers have access to the most effective and modern options available.

Private sector strategies also target specific demographics, particularly youth, through tailored marketing campaigns that resonate with their lifestyles. Educational outreach on social media platforms helps raise awareness about contraceptive use ultimately empowering young individuals to make informed choices regarding their reproductive health.

Public-private partnerships

Public-private partnerships are vital for enhancing contraceptive accessibility, especially in underserved communities. Collaboration between private companies, governments and NGOs facilitates joint health campaigns aimed at educating populations about family planning.

Despite the positive impact of the private sector, challenges remain. Regulatory hurdles can slow the introduction of new contraceptive methods and market competition requires companies to differentiate their products through effective branding and marketing strategies. Additionally, ensuring access in low-income and rural areas remains a pressing issue necessitating targeted strategies to reach these populations effectively.

Future of contraceptive accessibility

The future of contraceptive distribution is likely to be shaped by digital health solutions. The rise of telehealth and e-commerce platforms presents new opportunities for private entities to reach consumers more effectively. A report from 2023 indicated that 22 per cent of women now use online platforms to obtain contraceptives reflecting a shift in consumer behaviour towards digital channels. Furthermore, a growing emphasis on sustainability in contraceptive products—such as biodegradable condoms—could appeal to environmentally conscious consumers.

As we commemorate World Contraception Day 2024, it is essential to recognise the vital role that informed decision-making and accessible contraceptive methods play in empowering individuals, particularly women and young people. The growth of the global contraceptive market, driven by both public and private sectors, underscores the importance of comprehensive family planning services. By continuing to advocate for awareness, accessibility and innovation in reproductive health, a future where every pregnancy is planned and desired can be worked out.