The highly charged 2016 US presidential election set some unprecedented trends this campaign season and social media played a crucial part in it. According to the CNBC, the most-discussed topic on Facebook on election night was “government ethics” while Google trends indicated that abortion and immigration were few of the popular search terms. The report added that people posted on religion, race, crime and economy and over “7.5 million people shared on Facebook in the US that they had voted.” In fact, a quick look at Google Trends throws up some interesting search pattern.
'Trump path to 270' is 52% more searched than 'Clinton path to 270' in the past day#Election2016 pic.twitter.com/vJDFuHs1rU
— GoogleTrends (@GoogleTrends) November 9, 2016
Search interest in each state right now on Google#ElectionNight
— GoogleTrends (@GoogleTrends) November 9, 2016
LINK: https://t.co/EgVf5E2dpp pic.twitter.com/8CNw5fNU1Y
Some people are starting #Electionnight early: +220% spike in searches for 'election drinking game' pic.twitter.com/YnLtTAmQL0
— GoogleTrends (@GoogleTrends) November 8, 2016
The nation's verdict is in: "Trump voting" is the top meme of the day so far.#Election2016 pic.twitter.com/MoFHNIUaMC
— GoogleTrends (@GoogleTrends) November 9, 2016
Impact Shorts
More ShortsOn election night, as Trump took lead, Google searches for ‘move to Canada’ soared in a matter of few hours.
Wow, Google searches for "move to Canada" from the US have soared the last four hours. #ElectionNight #Elections2016 pic.twitter.com/8b0q880YYb
— Lily (@LilyLeung) November 9, 2016
Meanwhile, according to the Twitter, “People in the US sent 1 billion tweets about the election since the primary debates began in August of last year.” According to CNBC, Sundar Pichai, CEO of Google, said that “the three presidential debates rank as the three most-viewed political livestreams of all time on YouTube.” In India, over 40 million likes, posts, comments and shares related to the US election were generated by 9.3 million Facebook users, according to Live Mint. The report added that that the US presidential election was the most popular topic across the world in 2015.


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