'The Hobbit' madness strikes NZ, Wellington will be Middle-Earth

Wellington plans to unofficially rename itself 'The Middle of Middle-earth' for three weeks before and after the premiere. New Zealand's capital is preparing for the world premiere of the opening of The Hobbit.

hidden October 08, 2012 12:58:21 IST
'The Hobbit' madness strikes NZ, Wellington will be Middle-Earth

Wellington, New Zealand: Call it hobbit fever.

New Zealand's capital is preparing for the world premiere of the opening film in The Hobbit trilogy by showcasing an artisan festival selling all manner of small-folk paraphernalia, laying a red carpet that will extend 500 yards through central Wellington and even renaming the city itself after the trilogy's fictional setting of Middle-earth.

Wellington is planning to spend 1.1 million New Zealand dollars ($900,000) to mark the 28 November premiere of The Hobbit: An Unexpected Journey at the Embassy Theatre. It's a fitting venue for the movie directed by Wellington resident Peter Jackson and filmed throughout New Zealand.

The Hobbit series chronologically precedes Jackson's acclaimed The Lord of the Rings trilogy in author JRR Tolkien's imagined world.

The Hobbit madness strikes NZ Wellington will be MiddleEarth

This graphic released by Wellington City Council shows a logo designed by Daniel Reeve, an artist who worked on the cartography and calligraphy for "The Hobbit" trilogy. AP

"Thousands of people want to come and be part of the fun," Mayor Celia Wade-Brown said Monday. She said Jackson has helped create a film industry in Wellington that now employs more than 3,000 people.

Wellington plans to unofficially rename itself "The Middle of Middle-earth" for three weeks before and after the premiere. It says the name will be widely recognised, reflected on things like the postmarks on letters and the masthead of the city's main newspaper.

AP

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