'Tell America it's Great': Canadian firm starts social media campaign to send friendly message

Americans pride themselves over their technology, their military and most importantly, their people. The opening of the famous American TV series, The Newsroom asks the same question. What makes American the greatest country in the world? This obsession with being great needed a little push in the wake of the 2016 Presidential election and Canada came to the rescue.

A Toronto-based advertisement agency The Garden, took an initiative on 13 October to remind America of its greatness after the election campaigning "exposed some pretty scary realities".

The company started a social media campaign to 'Tell America it's Great' — a message to cheer up its friend to the south. As its closest friend and neighbour, this Canadian firm thought that, "it was important for us to do something to cut through the negativity and help remind them that no matter how bad things might seem, there are a lot of reasons to believe that America is still pretty great".

They were quick to remind Americans that their country is far from perfect and "Canada's favourite pastimes is pointing out those imperfections".

Canadians came out and supported the campaign. From music, movies and sports to technology, innovations, people shared everything unique about the country. Canada collated the responses in a video and told America how great it is.

The hashtag then started trending on Twitter.

Americans responded with #TellCanadaThanks.


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Updated Date: Oct 25, 2016 11:45:59 IST

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