Project Everyone, world's first cinema ad campaign, starts in September

Conceptualized by British filmmaker Richard Curtis, Project Everyone, which envisages the new ‘global goals’ for sustainable development will be unveiled by the United Nations on 25 September this year in the presence of 193 world leaders.

The project has entered into a founding partnership with SAWA to launch the ‘First Ever Global Cinema Ad Campaign’ and aims to utilise the power of cinema in order to engage the global cinema audience in the announcement of global goals to end poverty, injustice and climate change.

“The mission of the Global Goals campaign is to communicate the goals to ‘7 billion people in 7 days’ following their launch at the UN,” a SAWA release said.

Sir John Hegarty has conceived and developed the idea for the cinema ad which will screen across SAWA member territories around the world from the release of the goals on 25 September. The ad titled #WEHAVEAPLAN will become the first ever cinema ad campaign to screen in 30 countries.

Speaking on the partnership with SAWA Richard Curtis said,“The Global Goals could be an amazingly important, effective and practical to-do list for the planet. In working together to achieve them we can be the first generation to end poverty, the most determined to fight injustice and inequality and the last to live with the threat of climate change.”

On the tie up, SAWA general manager Cheryl Wannell said, “We are tremendously excited to announce this fantastic partnership in what will go down in history as not only an amazing campaign but also a game changer for the cinema advertising medium and the biggest undertaking SAWA has ever done.”