Pinterest will direct vaccine searches to major health groups
By Elizabeth Culliford (Reuters) - Pinterest Inc users searching for vaccine-related information will be shown results from leading public health groups, in an effort to combat health misinformation on the site, the social media company said in a blog post on Wednesday. The move is an aggressive effort to moderate content by the newly public social media company. Social media platforms have been increasingly under fire for promoting misleading and incorrect content, including by opponents of vaccination.
By Elizabeth Culliford
(Reuters) - Pinterest Inc
The move is an aggressive effort to moderate content by the newly public social media company. Social media platforms have been increasingly under fire for promoting misleading and incorrect content, including by opponents of vaccination.
Pinterest said a search for "measles," "vaccine safety" and other related health terms now would return results from organizations including the World Health Organization (WHO), the U.S. Centers for Disease Control and Prevention (CDC), the American Academy of Pediatrics (AAP) and the WHO-established Vaccine Safety Net (VSN).
The site will also ban ads, comments or recommendations on those pages, to avoid any misinformation being shown.
"Generally, there's more accessible and visually compelling health misinformation than science-based journal articles on the virtues of vaccinations," Ifeoma Ozoma, Pinterest's public policy and social impact manager, said in a blog post.
The World Health Organization said the reluctance or refusal to vaccinate was one of 10 threats to global health in 2019, citing the resurgence of diseases such as measles.
Trust in vaccines is highest in poor countries but weaker in wealthier ones, according to a global study conducted by Gallup and funded by global health charity The Wellcome Trust that was released in June.
Pinterest's announcement follows its decision to block all searches for vaccine information earlier this year, staking out a stronger stance than other platforms.
In March, Facebook Inc
Search results on Instagram, however, can still return anti-vaccine content. In an Instagram search for "vaccines" on Wednesday, the first result was an account called "Vaccines Uncovered," which said in its bio that it tells "real stories" of vaccine injuries and vaccine deaths that the "mainstream media won't show you." It has nearly 58,000 followers.
In the last year, Google's
(Reporting by Elizabeth Culliford; Additional reporting by Katie Paul and Paresh Dave; editing by Peter Henderson and Leslie Adler)
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