On billboards, farewells to Peru's COVID-19 victims writ large

By Reuters TV LIMA (Reuters) - Peruvians unable to personally bid farewell to loved ones who have died during the novel coronavirus pandemic have seized on the offer of billboard space to say their final adieus writ large. Around the capital Lima and in eight other cities, posters, billboards and advertising trucks pay homage to victims of the virus, who in most cases were transferred directly from the hospitals where they died to burial sites without funerals because of the risks posed by the highly contagious disease. 'Jano Madrid, you made this world a better place,' reads one; another says: 'We will never forget your lovely smile, Petty,' and a third: 'Fortunato Mestanza, the mark you left can never been rubbed out.' 'Jano went straight from the hospital to the crematorium in a coffin and the next time I saw him he was in an urn,' his widow Tania Sotelo told Reuters TV.

Reuters August 26, 2020 02:11:01 IST
On billboards, farewells to Peru's COVID-19 victims writ large

COVID-19 victims writ large" src="https://images.firstpost.com/wp-content/themes/firstpost/images/220x220_Watermark.jpg" alt="On billboards farewells to Perus COVID19 victims writ large" width="300" height="225" />

By Reuters TV

LIMA (Reuters) - Peruvians unable to personally bid farewell to loved ones who have died during the novel coronavirus pandemic have seized on the offer of billboard space to say their final adieus writ large.

Around the capital Lima and in eight other cities, posters, billboards and advertising trucks pay homage to victims of the virus, who in most cases were transferred directly from the hospitals where they died to burial sites without funerals because of the risks posed by the highly contagious disease.

"Jano Madrid, you made this world a better place," reads one; another says: "We will never forget your lovely smile, Petty," and a third: "Fortunato Mestanza, the mark you left can never been rubbed out."

"Jano went straight from the hospital to the crematorium in a coffin and the next time I saw him he was in an urn," his widow Tania Sotelo told Reuters TV. "This seemed a wonderful idea to me, it's an outlet to be able to say the things you were never able to."

The messages were made possible through a public campaign by 15 outdoor advertising firms who made space available on 300 paper and digital posters, billboards and trucks.

Bereaved families are invited to send a short tribute and picture of their loved one, and these are projected for free onto the placards.

Juan Carlos Gomez de la Torre, the creator of the campaign, told Reuters TV that he hoped to alleviate some of the guilt relatives felt at being able to give their loved ones a traditional sendoff.

"They feel they have not paid them a proper tribute so just being able to say in the 10 or so words that there is space for on the billboard what that person meant to them is a good thing," he said.

Peru, an Andean nation of 33 million people, is among the Latin nations worst hit by the virus, with 600,438 cases and 27,813 deaths so far.

(Reporting by Reuters TV, writing by Aislinn Laing; Editing by Bernadette Baum)

This story has not been edited by Firstpost staff and is generated by auto-feed.

Updated Date:

TAGS:

also read

Cryptocurrency prices tumble and exchange trading falters as snags crop up
News & Analysis

Cryptocurrency prices tumble and exchange trading falters as snags crop up

NEW YORK (Reuters) -The price of cryptocurrencies plunged and crypto trading was delayed on Tuesday, a day in which El Salvador ran into snags as the first country to adopt bitcoin as legal tender. Shares of blockchain-related firms also fell as crypto stocks were hit by trading platform outages. But the major focus was on El Salvador, where the government had to temporarily unplug a digital wallet to cope with demand.

Ford poaches Apple's car project chief Doug Field
News & Analysis

Ford poaches Apple's car project chief Doug Field

By Joseph White and Sanjana Shivdas (Reuters) -The head of Apple Inc's car project, Doug Field, is going to work for Ford Motor Co to lead the automaker's advanced technology and embedded systems efforts, a hiring coup for Ford Chief Executive Jim Farley.