Move over dislike button: Facebook to test 'sad' and 'angry' reaction emojis

Facebook will begin testing a new feature allowing users in Ireland and Spain to express a range of emotions on posts starting on Friday -- but there will be no 'dislike' button, the social network said.

hidden October 09, 2015 08:26:22 IST
Move over dislike button: Facebook to test 'sad' and 'angry' reaction emojis

Dublin: Facebook will begin testing a new feature allowing users in Ireland and Spain to express a range of emotions on posts starting on Friday -- but there will be no "dislike" button, the social network said.

Facebook described the new "Reactions" options as an extension of the "like" button, to give people more ways to easily signal how they feel.

Move over dislike button Facebook to test sad and angry reaction emojis

Mark Zuckerberg FAcebook page.

Users have for years pressed the world's leading online social network for a "dislike" button to complement the existing thumbs up one, which allows users to express they "like" a post.

"Not every moment is a good moment, and sometimes you just want a way to express empathy," posted Facebook co-founder and chief executive Mark Zuckerberg.

"These are important moments where you need the power to share more than ever, and a 'Like' might not be the best way to express yourself."

During the trial, users in Ireland and Spain will be able to select six emotions, as well as the like button, as they consider how they feel about posts.

The options for the trial are: "love," "yay," "wow," "haha," "sad," and "angry," and are similar to emojis used in text messaging. Each expression comes with a correspondingly themed emoji.

"Reactions gives you new ways to express love, awe, humor and sadness," Zuckerberg said.

"It's not a dislike button, but it does give you the power to easily express sorrow and empathy -- in addition to delight and warmth."

Chris Toss, Facebook product manager, said Reactions would give users greater ways of engaging with stories and content.

"It's a much broader range of human emotions you can express," he told Irish national broadcaster RTE, speaking from California.

A spokesman had no information on the length of the trial or when it might be extended to Facebook users outside Ireland and Spain.

Toss also said the social network decided a "dislike" button would not add value to the site.

"Liking" something on Facebook also plays a key role in the social network's algorithm, allowing users to see content they regularly engage with and enabling targeted advertising.

The new range of empathy buttons could eventually be used for similar purposes, but not during the trial, according to Toss.

"If you're coming for humorous content and you're saying 'ha ha' to lots of funny cat videos, down the road we might use that to show you more cat videos, but as of the initial test you won't see any of that," Toss said.AFP

Read Mark Zuckerberg's full post here:

Today we're launching a test of Reactions -- a more expressive Like button. The Like button has been a part of...

Posted by Mark Zuckerberg on Thursday, 8 October 2015

Updated Date:

Find latest and upcoming tech gadgets online on Tech2 Gadgets. Get technology news, gadgets reviews & ratings. Popular gadgets including laptop, tablet and mobile specifications, features, prices, comparison.

also read

Highlights, England vs Ireland 2020, 1st ODI Cricket Match at Southampton, Full Cricket Score: Hosts cruise to six-wicket win
First Cricket News

Highlights, England vs Ireland 2020, 1st ODI Cricket Match at Southampton, Full Cricket Score: Hosts cruise to six-wicket win

Follow live updates on the first One-Day International between England and Ireland at the Rose Bowl in Southampton on our live blog.

England vs Ireland: David Willey's fifer on return guides hosts to comfortable win and 1-0 lead in ODI series
First Cricket News

England vs Ireland: David Willey's fifer on return guides hosts to comfortable win and 1-0 lead in ODI series

In England’s first home ODI since winning their first 50-over World Cup, David Willey’s 5-30 restricted Ireland to 172 all out in 44.4 overs, a total the hosts overhauled with six wickets to spare.

England vs Ireland: ‘You always want to beat England,' visiting captain Andy Balbirnie on rivalry between neighbours
First Cricket News

England vs Ireland: ‘You always want to beat England,' visiting captain Andy Balbirnie on rivalry between neighbours

Ahead of their three-match one-day series against England, Ireland captain Andy Balbirnie talks about his team's rivalry with their neighbours, the respect that Irish cricketers have for England captain Eoin Morgan and more.