Malaysians outcry on social media over McDonalds' lawsuit against pro-Palestinian boycott movement

In a legal move by Gerbang Alaf Restaurants, the local McDonald’s franchisee in Malaysia, to sue the boycott, divest, and sanction movement (BDS Malaysia), social media has erupted in defense of the consumer embargo against the fast-food giant. The lawsuit alleges that BDS Malaysia has “incited public hatred,” seeking damages of US$1.31 million. The controversy arises amid a widespread consumer boycott in Malaysia targeting businesses perceived as supportive of Israel, with McDonald’s being a prominent target. Despite denials of any links to Israel by Gerbang Alaf Restaurants, the fallout intensified after a sister business in Israel provided free meals to Israeli soldiers following the October 7 Hamas raid. The legal action has faced strong criticism on Malaysian social media, known for its historical support of the Palestinian cause. Public sentiment suggests that the lawsuit may exacerbate the boycott, with individuals asserting their right to make personal choices. Notably, McDonald’s demand for 1.5 million ringgit (US$326,000) from BDS Malaysia to compensate for terminated employees has become a contentious issue among Malaysians. Critics argue that the company is shifting the cost burden onto others. The impact of such boycotts is evident in the financial sector, as a major Malaysian bank recommended investors sell their holdings in the local licensee of Starbucks due to a potential prolonged boycott. Inspired by the South African anti-apartheid movement, the BDS movement globally aims for non-violent pressure on Israel. While McDonald’s is not listed on the official BDS website, the movement supports public efforts due to perceived support by the brands for “Israel’s genocide against Palestinians.” Meanwhile, in Kuala Lumpur, over 200 people near the US embassy called for a ceasefire in a six-day sit-in against Washington’s support for bombing Gaza. Former Prime Minister Mahathir Mohamad blamed the US for the conflict’s continuation, emphasizing Malaysia’s consistent stance in support of Palestinians and refusal to denounce Hamas as a terrorist organization. As Malaysia remains vocal on the international stage, the lawsuit against BDS Malaysia has inadvertently intensified public opposition to McDonald’s, contributing to a broader discussion on corporate responsibility and global solidarity for the Palestinian cause.