Israel based Belive.tv goes pay with successful multi window plug-in for Facebook Live

BeLive.tv - the smartest two window video plug-in for lone wolf broadcasters who swear by Facebook Live’s mighty reach is going pay before the week is out. BeLive is offering three variants in its paid model - ‘Lite’ at $12 a month, ‘Standard’ at $ 20 a month and ‘Enterprise’ which is customised for corporate users. The ‘Lite’ version has an upper circuit of 16 broadcasts a month and all the three packages offer the talk show multi-window format too after the tests of the beta launch in recent weeks returned rave reviews from users. [caption id=“attachment_3780415” align=“alignleft” width=“825”]  Here, Brookings Fellow Dhruva Jaishankar speaks via BeLive.tv on the #ModiTrump summit. A NY-New Delhi 2-window[/caption] Firstpost is the first in Indian news media to go live with this cool tech early this year from our US bureau and we have continued to use it to telling effect in the months since. Headquartered in Israel, BeLive.tv was founded in 2016 and has quickly become a major hit in digital broadcasting circles. Still operating on a relatively low key format and relying on organic growth for its signature Facebook page (a community of 10,000 + now), Belive has launched the most efficient multi window video capability on Facebook, a long felt need for Facebook users on the world’s largest social media platform that now boasts 2 billion users a month. Although Facebook does have a ‘Live With’ feature for those who are Facebook Mentions, the cosmetics of this two window leans more on the “raw” look that Facebook CEO Mark Zuckerberg espouses. Although that’s worked for Facebook, the need for astons, context and cleaner layout runs deep among consumers of content. Implicit in the “mobile first” nature of content creation and consumption is viewership on mute mode - a market well served by Belive.tv. BeLive.tv lets people connect across geographies and create fairly slick looking broadcasts on Facebook Live with an intuitive user interface that bucks the trend of complicated UIs that others brought into the market within months of the Facebook Live launch in early 2016. Livestream and OBS are a case in point. Both these application program interfaces (API) are being used in the market with varying degrees of success. Livestream use cases are common in Facebook’s news project meetups around the world, OBS is also touted as a go-to API but the hit rate for API-enable live feeds swing wildly in our year-long experience with all these tools. Firstpost’s API led programming using Livestream set industry benchmarks for digital broadcasting on Facebook Live in the summer of 2016 when we cranked out a 5 hour non-stop broadcast of the 5 state elections from a makeshift studio in Mumbai but where BeLive wins out in an evolving market is its sheer ease of use and portability without the bells and whistles of other APIs.