France becomes first European country to accept India’s UPI

NIPL in partnership with Lyra, a French leader in securing e-commerce and proximity payments, has announced the acceptance of the Unified Payments Interface (UPI) payment mechanism in France starting with the iconic Eiffel Tower.

Indian tourists can now book their visit to the Eiffel Tower by purchasing tickets online using UPI — making the transaction process quick, easy, and hassle-free.

UPI formally launched at the iconic Eiffel Tower at the huge Republic Day Reception. 🇮🇳➡️🇫🇷

Implementing PM @narendramodi’s announcement & the vision of taking UPI global. pic.twitter.com/abl7IPJ0To

— India in France (@IndiaembFrance) February 2, 2024

The official announcement was made in Paris at an event organised by the Indian Embassy
in France to celebrate the Republic Day of India.

This announcement is of particular significance considering that Indian tourists rank as the second largest group of international visitors to the Eiffel Tower. With this development, Indian tourists can make secure online transactions by simply using their UPI-powered apps to scan QR code generated on the merchant website and initiate a payment.

Ritesh Shukla, CEO of NIPL, said, “At NIPL, our ambition is to enable acceptance of NPCI’s
payment solutions in international markets and create a truly interoperable global payment
system. We aim to actively collaborate with financial institutions worldwide to establish
partnerships and provide consumers with convenient and secure cross-border payment
solutions. Through this strategic partnership with Lyra, we have taken another step forward
towards this goal.”

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Christophe Mariette, Commercial Director of Lyra France, said, “It is a great pride to have
the trust of the Indian government and NIPL to launch UPI in Europe. We have been present
in India for 17 years, and this partnership confirms the strength of our collaboration with this
vast country. We also demonstrate our ability to stay ahead of market trends and strengthen
our ambition to offer all payment methods used worldwide. For the players in the French and
European tourism ecosystem, this partnership represents a major advancement and the
promise of new business opportunities to come.”

With over 380 Million users, UPI as a payment method has significantly marked its presence
in India, evidenced by its recent milestones. In January 2024 alone, UPI recorded over 12.2
billion transactions, emphasizing its widespread adoption. This remarkable achievement
solidifies its position as the world’s most efficient instant payment system.