Washington: President Donald Trump has named former digital adviser Brad Parscale as campaign manager of his 2020 re-election campaign.
In a statement, the Trump campaign said Parscale will lead "advanced planning" for the 2020 effort, and that the campaign will also be engaged in the 2018 midterm elections — which are shaping up to be a challenging environment for Republicans.
Trump has left little doubt about his intentions to seek re-election. He filed the paperwork to organise his re-election committee on the same day as his inauguration, held his first campaign rally on 18 February, 2017, in Florida, and has mused publicly about would-be Democratic challengers.
Parscale, an Austin-based digital consultant and ally of Trump son-in-law and senior adviser Jared Kushner, ran the Trump campaign's digital operations in 2016, which included sophisticated social media targeting. He previously worked for the Trump Organisation.
In an interview with CBS' "60 Minutes" in 2017, Parscale described how a team that grew to 100 people created 50,000 to 60,000 ads on Facebook daily to reach different swaths of Trump supporters to maximise support and online donations.
In a statement, Eric Trump, the president's middle son who has taken on a large role in the campaign, said, Parscale "has our family's complete trust and is the perfect person to be at the helm of the campaign."
Kushner also praised Parscale in a statement. "Brad was essential in bringing a disciplined technology and data-driven approach to how the 2016 campaign was run," he said.
Updated Date: Feb 28, 2018 08:16 AM