Disrespect to Diamonds: India Stars' Brand Value Soars | World Cup | First Sports With Rupha Ramani

November 05, 2025, 8:10 PM ISTFirst Sports by Rupha Ramani

They were once told to “go back to the kitchen.” Today, they’ve made the entire country stand up and salute. India’s women cricketers have turned their World Cup triumph into a movement — one that’s rewriting the rules of recognition, money, and respect in sport. From record-breaking prize money to multi-million brand deals, from state rewards to wax statues — the journey from struggle to superstardom has been nothing short of breathtaking. But beyond the glitz lies a bigger question: will the newfound fame last? Or is it just another post-win buzz? In this powerful episode, Rupha Ramani decodes how India’s women athletes went from being ignored to becoming national icons — and why their true test begins now.

See More