NFL legend Tom Brady is set to come out of retirement — not for the NFL, but for a Saudi Arabian flag football event. With a $375 million US broadcast deal already in hand, Brady’s move raises big questions: what is Saudi Arabia offering that even legends can’t refuse? From Cristiano Ronaldo to Rafael Nadal, from LIV Golf to WrestleMania, Riyadh’s sports empire is expanding at breakneck speed. Now that American football is entering the Kingdom, is Saudi Arabia preparing to dominate US sports as well? Prathik S Vinod breaks down Saudi Arabia’s billion-dollar playbook, Brady’s role in it, and how the sports industry is now becoming Riyadh’s most powerful business model.