The Asia Cup is just around the corner, and while fans debate boycotts and politics, the real battle is happening off the field - in the broadcast rooms and boardrooms. Reports claim that a 10-second ad slot during India’s matches is going for as high as $18,000, while full advertising packages cross $450,000. Broadcasters have locked in deals worth $170 million for rights, and the India–Pakistan clash remains the golden goose of world cricket. From record-breaking ticket sales to eye-watering ad rates, the rivalry has transformed into a billion-dollar business. With emotions running high after the Pahalgam terror attack and calls for boycotts growing louder, the big question remains: is this clash about cricket, politics, or pure commerce?