Karthi Marshan, EVP & Head, Group Marketing, Kotak Mahindra Bank, insists that product design is more important for BFSI services since there are no physical products at play.
Design is a proxy for anything tangible
Karthi Marshan
• September 11, 2013, 17:03:49 IST
Karthi Marshan, EVP & Head, Group Marketing, Kotak Mahindra Bank, insists that product design is more important for BFSI services since there are no physical products at play.
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 "Design is a proxy for anything tangible")
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