Picture this: It’s 2 AM in Kolkata during Durga Puja. The streets glow with neon pandals, the air thumps with music, and food stalls keep the city wide awake. But this isn’t just a festival - it’s an economy, a tradition, and an unforgettable experience. And Kolkata is only one chapter. Think Holi in Barsana, Onam in Kerala, Diwali in Ayodhya. A new Skyscanner report shows Indians—and even global travellers—are chasing culture, heritage, and authenticity over luxury. From Varanasi’s aartis to Hampi’s ruins, India’s festivals and rituals are fuelling a cultural tourism boom. Is this India’s next big pitch to the world?