After over 70 years of prohibition, Saudi Arabia is cautiously easing its alcohol ban. New liquor stores will open in Dhahran and Jeddah, serving non-Muslim diplomats and select expats. This follows a similar move in Riyadh last year, as Crown Prince Mohammed bin Salman pushes reforms to attract tourists, investors, and global events like Expo 2030 and the FIFA World Cup 2034. These outlets remain restricted and hidden from public view, but the cultural shift is undeniable. While some hail it as economic pragmatism, others see cultural compromise. Saudi Arabia now faces the challenge of balancing modernisation with religious tradition.
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