Samsung has unveiled the Galaxy Z TriFold, a twice-folding smartphone launching in South Korea and expanding to several markets through early 2026. The device enters a market where annual upgrades have slowed, and companies are turning to new shapes to differentiate their products. Foldables still make up less than 2% of global sales, while Chinese brands such as Huawei and Honor have already released multi-fold models. The industry sees foldables as a way to stay competitive as traditional innovation plateaus. So the question is simple. Is this real innovation, or just more of the same in a saturated market?
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