Picture a serene beach at sunset, friends sharing laughs around a fire, and perfect waves rolling, yet no one is actually there. This scene is crafted in moments by OpenAI’s latest video technology, Sora 2. With tools like Cameos, anyone’s image can be featured in high-quality videos, whether it’s your friends, a famous star, or even yourself. For the film industry, this raises concerns about unauthorized use, digital replicas, and rights issues. For content creators, it opens doors to cheaper, quicker, and boundless creative possibilities. As the line between reality and imagination fades, a critical question emerges, who holds the rights to your image and story in this AI-driven era?