Labubu Maker Pop Mart’s Profits to Soar by 350%. Here's why | Vantage with Palki Sharma | N18G
It’s got matted hair, jagged teeth, and beady little eyes—and yet, the internet cannot get enough of it. Meet the Labubu: a semi-ugly collectible goblin that’s sparked fights, queues, and a 350% profit surge for Chinese toy giant Pop Mart. From blind box marketing to TikTok virality, Labubu’s rise says less about the toy—and more about us. Why are adult collectors spending hundreds? What’s behind the hype? And will it all just disappear in a year? Palki Sharma tells you.