It’s iPhone season again, and Apple just unveiled the iPhone 17 lineup at Cupertino’s Steve Jobs Theatre. Thinner designs, the sleek new iPhone Air, sturdier watches, and AirPods that can live-translate — Tim Cook calls it the “biggest leap ever for iPhone.” But is it really? From the new “camera plateau” to sky-high prices, Apple’s updates feel more like refinements than revolutions. And while Google, Microsoft, and Meta can’t stop shouting about AI, Apple barely mentioned it. Has the magic faded, or is Apple quietly playing a smarter game? Palki Sharma tells you.
