Industry of Cute: Why Can't Humans Resist Cuteness? | Vantage with Palki Sharma nnHumans find it hard to resist cuteness. Look at the internet's obsession with cat videos, K-pop, cartoons, memes and so on. Politicians use cuteness to their advantage with cuddly TikTok avatars. Meanwhile, companies use it to market products. Why can't humans resist cuteness? How did it become an industry? Palki Sharma tells you.