India’s beauty market isn’t just booming — it’s exploding. Scroll Instagram for five minutes and you’ll see it: snail mucin, 12-sunscreen comparisons, ingredient breakdowns, and serums that cost more than rent. But this isn’t noise — it’s a signal. A $21 billion industry transforming in real time. Powered by young consumers, influencers, e-commerce, and global brands rushing in, India is becoming one of the world’s fastest-growing beauty markets. Palki Sharma tells you why beauty is India’s strongest consumer story right now.