Generation Alpha is the cohort coming up right behind Gen-Z. Gen Alpha is the generation born fully in the 21st century, between 2010 and 2024. This generation grew up in front of screens. Making them comfortable with social media and artificial intelligence from the get go. This generation was shaped by the pandemic and climate change. But Gen Alpha is being called a "landmark generation" that is bound to change the world. Palki Sharma tells you why.
