WhatsApp Influencer: Here's how to grow your WhatsApp Channel audience in 6 easy ways

Ask any social media influencer or a social media manager worth his or her salt and they will all tell you the same thing — that WhatsApp Channel is the next big thing. Given that WhatsApp Channels is now a completely new arena for people to grow and possibly for new social media stars to emerge, people are lining up to start their own Channel and check, just how far and wide an audience they can reach. From your favourite influencers to your favourite content creators, everyone is hopping on to the Channels bandwagon. Even major celebrities are jumping in, trying for a new way to connect with their fans. So, if you want to grow your WhatsApp Channel’s following and engage with a larger audience, this is it. Whether it’s for business or personal use, these six strategies will help you increase your followers Share valuable content with a set consistency Consistency is key when it comes to growing your WhatsApp Channel. Share valuable content regularly to keep your followers engaged. Whether it’s informative articles, entertaining stories, or exclusive offers, make sure your content adds value to your audience’s life. And remember, you need to strike a balance between quality and quantity. Promote your channel on other platforms Don’t limit your promotion efforts to WhatsApp alone. Cross-promote your WhatsApp channel on other social media platforms, email newsletters, and your website. Encourage your existing audience on different channels to join your WhatsApp Channel for exclusive content or updates. Leverage the power of WhatsApp Status Utilize WhatsApp’s “Status” feature to share teasers, announcements, or snippets of your upcoming content. These short-lived updates create a sense of urgency, compelling users to join your channel for more. Status are also a great place to showcase a joining or following QR or any sort of link you might have Engage with your audience Interact with your followers by responding to their messages, conducting polls, and asking for their opinions. When people feel heard and appreciated, they’re more likely to remain active and invite others to join your Channel. Offer exclusive benefits Incentivise people to join your WhatsApp channel by offering exclusive benefits such as discounts, early access to content, or members-only giveaways. The promise of special perks encourages people to become loyal followers. Collaborate and Network Partner with influencers, similar WhatsApp channels, or individuals with a significant following. Collaborative efforts can help you tap into their audience and expose your channel to a wider, relevant user base. Additionally, consider attending industry-related events or webinars and share your channel with potential interested followers. You can also organise a fun meet-up of your own, if you already have a sizeable following, which, in turn, will bring in a larger audience. Remember, growing your WhatsApp channel’s following may take time, but with persistence and these strategies, you can expand your reach and build a thriving community of followers.