How does Alibaba pull off the biggest online sale on the planet?

Alibaba's Global Shopping Festival is bigger than Amazon and Flipkart's biggest online sales combined. But there's a good chance you have never heard about this massive online shopping event. Sheldon Pinto attended the event in China and he explains what makes it such a big deal, and how do they pull it off such a massive sale. Follow us on Twitter @tech2eets - https://twitter.com/tech2eets and on Facebook - http://www.facebook.com/tech2dotcom