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All Things Internet | The Influencer Economy

The growth of social media brought in its own stars and tapping into their influence was the go-to marketing strategy for brands this year. Social media popularity has spawned a whole new economy of influencers, brands and agencies who are working furiously to get the user’s attention. But why are social media influencers so influential and what is making brands spend their marketing money on them? Watch to find out how chilling on social media turned into a serious career option for many and became a serious business strategy for brands. Follow us on Twitter @tech2eets - https://twitter.com/tech2eets and on Facebook - http://www.facebook.com/tech2dotcom