UK to introduce new bill forcing social media firms to make platform less addictive for under teens

A new bill is set to be introduced in the UK that could force social media platforms to reduce the addictive nature of their content for teens under 16.

The proposed “Safer Phones Bill” aims to prevent young users from being drawn into social media rabbit holes by excluding them from algorithm-driven content. With strong backing from Labour, Conservatives, and child protection experts, this initiative seems to have gained significant political momentum.

Stricter safeguards for teens using smartphones
At the heart of the bill is a commitment to review the sale of smartphones to under-16s, alongside exploring new technological measures to ensure the safety of young users. The bill, spearheaded by Labour MP Josh MacAlister, is receiving serious attention from the government, as per a report by the Guardian.

This week, MacAlister is expected to meet with Peter Kyle, the technology secretary, to discuss potential government support for the proposed measures, revealed the Guardian’s report. While a total ban on selling phones to teens is unlikely, ministers are reportedly open to some of the bill’s provisions.

Health Secretary Wes Streeting has voiced his approval, highlighting the mental health concerns raised by excessive smartphone use among young people. The government is keen to incorporate the bill’s ideas into existing frameworks, particularly as the Online Safety Act continues to roll out.

Broad political and public support
The bill, which is receiving support from notable figures such as former Conservative education secretary Kit Malthouse and the new chair of the education select committee, Helen Hayes, has a promising future in Parliament. Though private members’ bills often face long odds, MacAlister’s bill was fifth on the parliamentary ballot, meaning it could see significant progress.

The key provisions include raising the age of internet adulthood from 13 to 16. This would mean that companies cannot gather data or offer addictive content to users under 16 without parental consent. It also aims to make existing school bans on smartphones a legal requirement and provides a specific mandate for Ofcom to prioritise children’s safety when regulating online platforms.

The bill reflects a growing concern in the UK over the impact of social media and smartphones on children’s mental health. MacAlister believes that stronger regulations are necessary to protect children from the harms of excessive smartphone use, comparing the initiative to seatbelt legislation, which revolutionised road safety.

While Prime Minister Keir Starmer has indicated he is not in favour of an outright ban on mobile phones for under-16s, he has acknowledged that questions need to be asked about what kind of content should be accessible to young users.

The ongoing rollout of the Online Safety Act will place additional responsibilities on social media platforms, and this new bill could add further protections for children. Though the government is still weighing its options, it’s clear that the debate around safeguarding young people online is only just beginning.