 "Musk’s politics are beginning to impact Tesla’s business. California Governor Gavin Newsom recently announced a new electric vehicle rebate programme that excludes Tesla, citing a market-share clause. Image Credit: Reuters")
Owning a Tesla used to be a statement about innovation, sustainability, and a greener future. But for many, it’s now a complex symbol thanks to Elon Musk’s outspoken political leanings and his strong ties to President-elect Donald Trump. A growing number of Tesla owners are looking for ways to distance themselves from Musk’s controversial image—with most of them turning to rather quirky bumper stickers as a form of protest.
The trend reflects an awkward clash between the brand’s identity and its CEO’s actions. As Musk’s political moves take centre stage, Tesla enthusiasts are left grappling with the implications of representing a figure who has become a prominent supporter of Trump’s MAGA agenda.
A sticker solution to a political problem
Matthew Hiller, an Etsy entrepreneur, has seen a surge in sales of anti-Musk bumper stickers as dissatisfaction among Tesla owners grows. Initially selling a modest number of stickers with phrases like “I Bought This Before We Knew Elon Was Crazy,” Hiller’s business has boomed as Musk’s support for Trump has become more overt. With over 18,000 stickers sold across 30 countries, offerings like “Anti Elon Tesla Club” and “F Elon” are flying off virtual shelves.
While many Tesla owners use these stickers to signal their disapproval, Musk’s fans have hit back with their own slogans, boasting messages like “I Bought This After I Knew Elon Was Awesome.” The sticker phenomenon underscores the polarisation Musk’s political alignment has brought to Tesla’s brand, particularly among its traditionally progressive customer base.
Musk’s political turn sparks controversy
Musk’s conservative views have been on display for years, but his recent moves have solidified his reputation as a major Trump ally. From donating millions to Trump’s campaign and Republican candidates to amplifying right-wing content on his platform X, Musk has embraced his role as a MAGA figure. His vocal support for Trump includes appearances at rallies and active involvement in shaping Trump’s next White House team.
These actions have created tension among Tesla’s core customers, many of whom are eco-conscious and lean liberal. While Musk’s politics may resonate with a certain segment of his fan base, they stand in stark contrast to the values of others who champion Tesla for its environmental contributions.
Political fallout for Tesla
Musk’s politics are beginning to impact Tesla’s business. California Governor Gavin Newsom recently announced a new electric vehicle rebate programme that excludes Tesla, citing a market-share clause. This move highlights how Musk’s political affiliations could have broader implications for the company.
As Tesla navigates its identity in the shadow of Musk’s polarising politics, the question remains: can the brand maintain its appeal across a diverse customer base, or will it be reshaped by its CEO’s controversial alliances?