tech2 News StaffFeb 02, 2016 13:24:28 IST
Urban Ladder, the online furniture and home décor company, has announced the appointment of Sanjay Gupta as its Chief Marketing Officer. Sanjay brings in twelve years of experience in branding and marketing, and has been instrumental in building brands in the consumer goods industry. Sanjay will lead the company’s marketing strategies, including branding, creative & content and digital and product marketing.
With a successful record of growing major brands across food, personal care and automotive sectors on sales and marketing, Sanjay will actively contribute in building The Urban Ladder brand. Sanjay was previously associated with Accenture, Purple Squirrel Consulting and Marico Ltd.
“Over the last 3 years, we have made significant progress in creating a brand our customers strongly relate to. It is now time for us to take the big leap towards becoming India’s most loved consumer brand, and reach out to a much larger audience. I’m confident that Sanjay will take brand Urban Ladder places, and continue to enhance our brand identity. Sanjay will play a key role in our next phase of growth by integrating our marketing efforts and aligning them with our business strategy," said Ashish Goel, CEO and co-founder, Urban Ladder.
“Urban Ladder is making significant progress in its transformational journey. I strongly believe in the company’s vision, and feel it has the potential of becoming a global success story. I’m especially amazed by the company’s focus on customer experience, design, and most importantly an outstanding culture of innovation excellence. I’m excited to join the team and look forward to being a part of the journey,” said Sanjay Gupta, Chief Marketing Officer, Urban Ladder.
Sanjay is an alumnus of Shri Ram College of Commerce and has a Master’s in Business Administration from Management Development Institute, Gurgaon. He also did a course on Strategic Marketing from Harvard University.
Urban Ladder was co-founded by Ashish Goel (CEO) and Rajiv Srivatsa (COO) in July 2012. The online furniture and home décor company aims to provide a curated destination for home solutions, to help the Urban Indian build well-furnished, beautiful homes. At present, Urban Ladder delivers to 17 cities in India (Bangalore, Mumbai, Delhi/NCR, Chennai, Pune, Hyderabad, Cochin Ahmedabad, Chandigarh, Surat, Kolkata Mangalore, Jaipur & Baroda) and they expect the number to grow soon.
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