Indian startup building Indus OS now looking to tap Chinese OEMs

Indus, the mobile developer startup that caught everyone’s attention for building a localised version of Android for regional users, is now reportedly tapping into Chinese OEMs. According to TechCrunch, Indus has bagged a deal with Intex in order to power the latter smartphones with its home-brewed OS. “We want to go ahead and work with Chinese and international brands," Rakesh Deshmukh, Indus co-founder and CEO told TechCrunch. One of the problems with adoption of smartphones is said to be a low perceived value as there are few services and applications  that are available in local Indian regional languages. The  Indus OS addresses this problem by making available access to smartphone technology products in several Indian languages. You can read more on the OS here. In July, Indus OS had added Indian smartphone brands – Celkon and Swipe – to expand its market reach in the country. The tie-ups were in addition to its partnership with Micromax. A Counterpoint research earlier this year revealed that Android OS leads the market with 83.8 percent share, followed by Indus OS with 5.6 percent share which is higher than Apple’s iOS at 2.5 percent and Microsoft Windows at 0.7 percent. Deshmukh back then had reportedly said that Indus OS is adding close to half a million activations every month and the company expects to double these numbers in the next six months.