Housejoy brings geo-targeted app to the home services space

To make its home services experience smoother, Housejoy has introduced the new geo-targeted technology in all eight cities it operates in. The new app interface along with geo-targeting will enable customers as well as service providers to look for services and need for services in their vicinity, respectively. In a press statement, Housejoy said that the new app and website have been refreshed with a new look, transparency in pricing and clearer information on services across its 12 categories. The mobile website has also been spruced up for a more app-like feel. The entire order can be tracked from the app. Unveiling the new Housejoy logo along with the new look, Housejoy’s CEO, Saran Chatterjee said, “We are proud to be the pioneer in introducing the Geo-targeted technology at scale in the home services segment. Since our launch in January 2015, we have successfully serviced more than 1 million customers”. Highlighting the importance of the hyper-local market that forms a strong section of customer demand and loyalty in India, he added, “It is important to cater to the growing demands of the new-age users who are tech savvy. Our new and improved App and website as well as the Service Provider App extend the benefits of ease in access of our service to customers and the service providers. Housejoy, as a brand, believes that innovative solutions must cater to the local requirements to build loyalty among customers and service providers and we will continue to introduce innovations that are easily accessible to them". In terms of technology upgrades, Houejoy now gets a hyper-local model, cities sub-divided into hubs that will match the demand-supply needs. The on-demand model has been put in place to cut down the wait times. The website and app will also feature consumer feedback, video and other articles to help users in their decision making process. The home services platform was launched in January 2015. Housejoy caters to people looking for a number of services such as plumbing, electrical, home cleaning (Yes, you heard that right), computer repair, fitness, drivers, pest control, beauty, laundry, carpentry and painting.