FitCircle: Where bots make daily eating habits healthier

A chat based social fitness app, FitCircle aims to make everyday health and nutrition easy and convenient with its platform.


The health-conscious world is waking up to a whole new side of technology with health apps, fitness trackers, and so on. One such chat based social fitness app, FitCircle aims to make everyday health and nutrition easy and convenient with its platform. Through its Android app, FitCircle offers personalised advice to users from expert coaches, nutritionists and health advisors.

FitCircle was founded in 2013 by Aarti Gill, an IIT Roorkee and INSEAD alumni and Mihir Gadani, a Bioinformatician and Fitness Specialist. Aarti tells Tech2 that growing up in Chandigarh, she had seen her mother help patients and travel to villages nearby to help them. This sparked her inclination towards the healthcare sector and realised that many of the healthcare issues could be avoided by living a healthy lifestyle. "Hence, we started FitCircle with an aim to disrupt preventive healthcare industry," explains Aarti.

Apart from the health and nutrition experts, FitCircle has now also developed and introduced chatbots for automated tracking, monitoring and advisory. "This unique combination of experts and bots enables the company to offer global users instant, high quality advice anytime, even at high scale. FitCircle has also optimised the behavioural triggers that keep users engaged and motivated to achieve their fitness goals," explains Aarti.

Talking about funding, Aarti shares that the company has received an undisclosed amount in Pre-Series A funding from Beerud Sheth and Ravi Mantha. "We have been actively working on launching our nutrition products and they will be out soon. We have seen an active interest from investors in the ecosystem that we are building and are talking to them," says Aarti.

FitCircle operates with a small team of around 10 people. Their digital platform is used by corporates to drive employee health and wellness. At the same time, sale of curated nutrition supplements is another key contributor to their revenue.

FitCircle recently tied up with health and insurance brokers like Prudent, MediManage, Evexia who are offering these fitness chatbots to corporates to encourage healthy living amongst their employees. The target of the company is to have 2,000 companies using its fitness chatbots over the next three years. FitCircle is targeting to touch 10 million lives and be a part of their health journey in the next three years with the help of chatbots. "Also, with our nutrition products and services - we will be playing a major role in helping people to achieve their fitness goals," says Aarti.

Speaking about what differentiates them from their competitors, Aarti says, "FitCircle is building a strong community across various chat platforms; engaging and motivating them to indulge in adopting a healthy lifestyle and it’s absolutely free. For Corporates, it creates customised innovative fitness challenges like Biggest Loser, No Smoking, Couchto5k and enables users to track their activities through their smartphones. Individual companies like P&G, Medtronic, Nielsen, Webaroo have already jumped on the fitness bandwagon and are using the FitCircle chat bots on mobile to promote a healthy lifestyle amongst their employees." She shares that they have the right mix of human experts and fitness bots driving the paradigm shift from curative to preventive healthcare. Their focus currently is on keeping the users engaged and motivated with the right kind of content and expert intervention

"Our strategy is to be omni-channel and be present on all chat platforms where consumers are spending time on. Also, since we are the only company in India to be providing end to end expert consultations for free - we are getting good organic growth via word of mouth," shares Aarti. She also reveals plans to tie-up with more insurance companies and brokers to make people fitter.


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