Big Bazaar teams up with Snapdeal for its Maha Bachat sale

Big Bazaar, the popular hyperlocal marketplace, has teamed up with Snapdeal for the period between 13 to 17 August as a part of Kishore Biyani-led Future Group’s Maha Bachat sale. This partnership will take Big Bazaar products to consumers’ doorsteps. Commenting on the partnership, Rajan Malhotra, President, Retail Strategy & Convergence, Future Group, said “Big Bazaar’s Maha Bachat Days is India’s most widely anticipated sale and we are pleased that this sale will be even bigger this time through our exclusive online partnership with Snapdeal. This partnership will help us take the deals of Maha Bachat to the customer base of Snapdeal and widen our reach to geographies where Big Bazaar is not physically present. Snapdeal customers will also be able to benefit from great deals that Big Bazaar provides with its sourcing strength.”

Future Group already operates in 240 cities and towns across India and the association with Snapdeal will only add to its buyers across more than 6000 cities and towns in India, bringing them access to the Maha Bachat offers of Big Bazaar. Maha Bachat days is offering deals and offers across multiple categories such as kitchenware, home décor, home electronics, personal care appliances, to name a few. Commenting on the partnership, Tony Navin, Senior Vice-President, Partnerships and Strategic Initiatives, Snapdeal, said “We have built a comprehensive and frictionless interface between Snapdeal and Big Bazaar. This partnership is a winning arrangement for the consumers as it gives them easy access to Big Bazaar’s deep assortment of popular products, all from within the comfort of their homes. The value and popularity of Big Bazaar products and the tremendous reach of Snapdeal form a strong foundation for a long term partnership between us.” Recently, there was a   lot of speculation over Future Group acquiring Jabong, before Flipkart’s Myntra snapped it away the online fashion retailer. Snapdeal and Future Group were earlier said to be the forerunners at acquiring Jabong for obvious reasons. In fact, the latter seems to be making a gradual shift towards the online space. It recent bought  online furniture store FabFurnish .