Health Ministry to conduct activities to promote breastfeeding every month till 2022

Theme of World Breastfeeding Week is 'To empower parents, enable breastfeeding: Now and for the future'.


The Union Health Ministry will conduct activities to create awareness and advocate benefits of breastfeeding in the first week of every month till 2022, Union Minister Harsh Vardhan said on Thursday.

"Breastfeeding should not be seen as an issue that concerns only women and mothers. Let's make it a shared societal responsibility where not only the mother but all in her family, community and also at workplace support her by creating an enabling environment," Vardhan said at a function to mark the World Breastfeeding Week-2019.

The theme of the World Breastfeeding Week this year is 'To empower parents, enable breastfeeding: Now and for the future'.

The Union Health Minister also released a report card on breastfeeding and infant and child feeding practices with data from states and UTs. He stated that breastfeeding is the most cost-effective intervention that addresses the 'survive and thrive agenda' of child health. "It is the first vaccine that protects both the mother and child. Studies have highlighted how breastfeeding could prevent diseases and deaths in children and future breast and ovarian cancer in mothers.

 Health Ministry to conduct activities to promote breastfeeding every month till 2022

Breastfeeding should not be seen as an issue that concerns only women and mothers, let's make it a shared societal responsibility.

Early initiation of breastfeeding within an hour of birth can prevent neonatal mortality; whereas exclusive breastfeeding for six months significantly reduces episodes of diarrhoea and pneumonia in infants and children, he said.

To intensify the efforts towards promotion and support of breastfeeding, Vardhan said activities advocating benefits of breastfeeding should not be limited to only a week in August.  "The activities around breastfeeding should be sustained throughout the year and therefore the Health Ministry will be carrying out activities to promote breastfeeding by creating awareness about its multi-fold benefits from 1st to 7th of every month till 2022," he stressed.

He said the Health Ministry is giving the highest importance to this intervention and is already supporting the states in implementing a nationwide programme named — 'MAA' (Mothers' Absolute Affection).  "This involves a comprehensive set of activities on promotion and support of breastfeeding at community and facility levels, through building an enabling environment. Reinforcing lactation support services at public health facilities through trained healthcare providers and awareness generation activities at the community level are also being focused, Vardhan elaborated.

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