Samsung launches AI-powered Neo QLED smart TVs in India, starting at Rs 1,39,990

Samsung has become the latest company to launch AI-powered home appliances and electronics in the Indian consumer market.

The South Korean tech giant has introduced its latest lineup of cutting-edge smart TVs, and showcased its flagship OLED 4K and Neo QLED 8K models equipped with the NQ8 AI Gen3 processor featuring on-device AI capabilities for image upscaling and audio enhancement.

First showcased at the Unbox and Discover 2024 launch event in Bengaluru, these state-of-the-art TVs mark Samsung’s foray into on-device generative AI technology. This also marks the beginning of a new trend in home entertainment, of AI-powered devices.

The Neo QLED 8K series, powered by TizenOS, represents a major breakthrough by Samsung, and offers cloud gaming, an education hub, and smart yoga functionalities, which can be accessed by pairing the TV with an AI-powered mat.

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Available in two variants — QN900D and QN800D — and sizes ranging from 65 to 85 inches, the Neo QLED 8K series caters to diverse consumer preferences, with the entry-level 65-inch variant priced at Rs 3,199,90.

Samsung sweetens the deal for early adopters, offering complimentary soundbars or alternative options like the Freestyle or Music Frame for users who pre-order the Neo QLED 8K, Neo QLED 4K, or glare-free OLED models before April 30, 2024.

JB Park, President, and CEO of Samsung Southwest Asia, highlighted the company’s commitment to elevating the home entertainment experience through AI integration. “We have integrated AI into home entertainment to offer exceptional viewing experiences for our consumers. Our 2024 range of Neo QLED 8K, Neo QLED 4K, and OLED TVs redefine the home entertainment experience and offer innovations across accessibility, sustainability, and enhanced security with the power of AI,” he said.

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The Neo QLED 48, featuring the NQ8 AI Gen3 processor with 512 neural networks, introduces groundbreaking AI technologies such as AI Picture Technology, AI Upscaling Pro, and AI Sound Technology.

Meanwhile, the Neo QLED 4K and OLED TVs, powered by the previous generation NQ4 AI Gen2 Processor, offer a wide array of features tailored to meet diverse consumer demands.

The Neo QLED 4K series, available in models QN85D and QN90D, comes in five sizes ranging from 55 to 98 inches, with a starting price of Rs 1,39,990.

On the other hand, Samsung’s OLED TV, boasting glare-free technology, is available in models S95D and S90D, offering sizes from 55 to 83 inches, starting at Rs 1,64,990.