 "Samsung is spreading features of its flagship software to the rest of its lineup. Reuters")
Samsung Electronics is expanding its line of devices that enable new artificial intelligence (AI) features with upgraded models from its more accessible A series.
The Galaxy A26 starts at US$299.99, and the company’s new lineup includes a trio of 6.7-inch 5G devices with AI advancements in picture editing and Circle Search. Samsung is spreading features of its flagship software to the rest of its lineup, and the US$499.99 Galaxy A56 now has night photography upgrades and a Best Face function to assist optimise group shots.
Samsung’s launching of more powerful cheap smartphones comes only days after Apple launched the $599 iPhone 16e, a more affordable entry point for people interested in its ecosystem. For both organisations, the new models represent an attempt to attract more consumers into the fold at a time when all AI developers are aggressively investing in scaling up.
South Korea’s largest corporation blends its own AI technologies with those developed by Alphabet’s Google, which designed the Android operating system that powers Samsung phones. Apple, on the other hand, is creating its Apple Intelligence suite, albeit it also uses third-party suppliers for some components, such as OpenAI’s ChatGPT in the United States and Alibaba Group Holding in China.