Mitashi 24 Inch LED TV - As Cheap As They Come

Mitashi has jumped on the LED TV bandwagon with some really affordable products.


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24 LED

Mitashi has been known to produce some pretty cheap products, and while I never had the guts to actually go out and buy one of them, I finally got to test out their 24 inch LED TV that boasts of a number of features including 1080p playback and a dynamic contrast ratio of 100,000:1. So did I flame it, or did it set me on fire? If you want to find out, stay on this page…

The Mitashi LED 24 inch Full HDTV

Design and Features
Mitashi is synonymous with the word thrifty, and this was evident right from the start, when I took the TV out of its box. Everything from the box it came in to the TV itself screamed ‘I’m cheap’. The box was made from thin cardboard, the padding was some really cheap looking foam, and the TV stand and TV seemed very flimsy and plasticky.


The leaning tower of Mitashi

When I finally finished mounting the TV on its stand, I noticed that it wasn’t a good fit. The TV seemed to be quite precariously positioned, as even the slightest touch would make it wobble. In fact, the TV is actually positioned at an angle, slanting backwards, which just goes to show that the design is flawed.


Plenty of input options

The TV itself is quite thin, and pretty decent to look at with its jet-black bezel (although it’s a fingerprint magnet), and feather touch buttons at the bottom of the screen. At the back, you will find quite a few connections right from component and composite to s-video and USB. Of course, HDMI is a given, but they’ve also added an audio input for the computer, as well as an audio out (which is something you’ll certainly need with this TV). And what’s more, you can also use this with your PC, as they’ve included a VGA input.

I checked out the picture quality with test Blu-ray disc, and was greeted with a burst of colours. Even the black levels seem to be pretty good. Everything seemed really nice and rich at a distance, but what would happen if I came closer? Well, the colours stayed, but I noticed a certain amount of graininess and blurriness when I looked really up close and carefully. The minute I went back a few steps, it seemed clear again. I really liked what I was watching on this TV!


Good picture quality on this one

In the process of checking the TV out, I noticed was that the response time for this wasn’t very good. I went through a few action sequences, and the picture seemed to drag with fast camera movements. One more thing that doesn’t work in this TV’s favour is the noticeable water ripple effect you will get when you press your finger to the screen. And while we’re focusing on this TV’s shortcomings, I’d also like to add that the viewing angle is not too great. The more you sit at an angle, the more you will lose colour depth and intensity.

There are quite a few things you can do to play around with the quality of picture apart from the usual contrast, brightness and sharpness settings. The TV also has some presets such as ‘Sports’, ‘Hi-Bright’, Cinema’ and ‘Vivid’. And then there’s DNR (digital video noise reduction), which eases out the blurs, and Adaptive Luma Control, which balances the colours out evenly. I found it best to leave the latter alone and play around with the user-defined settings, as this is what got me the best picture quality.


Feather-touch buttons add a little class

Picture quality aside, the sound from the TV absolutely sucks. It’s too flat, and the speakers aren’t powerful at all. I’d recommend a decent set of 2.1 speakers, if not a full-blown home theatre system to go with this TV. There’s a really sorry excuse for a graphic EQ, which has only treble and bass; I’m not quite sure why they left the mid frequencies out, as dialogue is in this range of the spectrum. There’s also a ‘surround’ function, and a bunch of presets. The bottom line is that none of this helps. So let me reiterate by saying that you need to buy better speakers to enjoy the sound from a Blu-ray or DVD.


The price negates almost every bad aspect!

While this may not be the best full HD LED TV, it definitely is the cheapest. Priced affordably at Rs. 20,990, Mitashi has really done something worthwhile by launching this TV. Sure it has its share of problems, and may look a little cheap, but I think the price justifies this perfectly. And as long as you are sitting at a comfortable viewing distance, the picture quality actually quite nice. I give this TV 3-½ stars for its affordability and picture quality and cut the 1-½ stars because of its cheap build quality.

If you are on a shoestring budget and really want an LED TV, I’d suggest this one. I was really tempted to give this one 4 stars, but then they’ve compromised a lot on aspects other than build quality as well, such as the response time, which could have been way better considering this is a Full HD LED TV. But if someone asked me whether this TV was worth buying, I would say YES! I really don’t think you’ll get too many products this good at this price. So I say go for it!

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Mitashi 24 LED Specifications


Screen Size24
Type of TelevisionLED

Picture Features

Resolution1920 x 1080
Contrast Ratio1,00,000 : 1
Aspect Ratio16 : 9
Picture In PictureYes

Audio Features

Number of Speakers2


S-Video InputYes
DVI InputNo
HDMI InputYes
USB PortYes

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