 "OpenAI had made a significant dent on Google's business when they launched ChatGPT. Ever since then, people have speculated that OpenAI would be the death of Google's core, search business. Image Credit: AFP")
OpenAI is gearing up to announce the launch of its latest venture, an artificial intelligence-driven search product. With this, OpenAI will directly get into direct confrontation with Google, despite their increasingly intensive competition between that has been going on for years.
Google has been a titan when it comes to searching for something particular on the internet. However, OpenAI’s ChatGPT had put a significant dent in that particular area of Google’s interest.
OpenAI will be launching its new service on the coming Monday, there are some chances that the launch may be delayed. This development also puts OpenAI in competition with Perplexity, a well-funded AI search startup.
The timing of OpenAI’s announcement appears strategic, potentially preceding Google’s annual I/O conference, where the tech giant is expected to reveal new AI-related products.
OpenAI’s search tool builds upon its flagship ChatGPT product. It enables ChatGPT to retrieve direct information from the web and provide citations along with its responses. ChatGPT utilizes advanced AI models to generate human-like responses to text prompts.
While ChatGPT has been considered an alternative for online information gathering, it has faced challenges in delivering accurate and real-time web data. To address this, OpenAI previously integrated ChatGPT with Microsoft’s Bing for paid subscribers. Meanwhile, Google has introduced generative AI features for its own search engine.
Impact Shorts
More ShortsPerplexity which is valued at $1 billion, was founded by a former OpenAI researcher. It has garnered attention for its AI-native search interface, which includes citations and images in its responses. The startup boasts 10 million monthly active users, as per a January blog post.
Despite early success, ChatGPT’s traffic has fluctuated over the past year. OpenAI is striving to expand its user base amid this uncertainty. An earlier initiative, ChatGPT plugins, aimed to integrate updated real-world information but was retired in April.
OpenAI’s foray into AI-powered search underscores the company’s ambition to innovate in the search landscape and compete with industry giants like Google.