OpenAI signs deal with Conde Nast, ChatGPT will now show answers from GQ, Vogue, The New Yorker

OpenAI has entered into a significant multi-year licensing agreement with Condé Nast, as announced by both companies on Tuesday.

This partnership marks a notable development in the intersection of artificial intelligence and media, given that Condé Nast owns some of the most influential tech, lifestyle, and culture brands globally, including Vogue, GQ, AD, The New Yorker, Bon Appétit, Vanity Fair, and Wired.

The partnership allows OpenAI to utilize content from Condé Nast’s array of brands within its AI-driven products, including ChatGPT and the experimental SearchGPT prototype.

While the specific terms of the deal have not been disclosed, OpenAI’s statement hints that the structure of this agreement is similar to recent deals with The Atlantic and News Corp.

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These arrangements are part of OpenAI’s broader strategy to integrate premium content into its AI tools, enhancing user experience while ensuring that the use of such content is both responsible and mutually beneficial for the publishers involved.

OpenAI’s Google rival, SearchGPT will greatly benefit from search results and content licensing deals that the AI giant is signing with publishers and media houses, experts believe

In an internal communication to employees, Condé Nast CEO Roger Lynch emphasized the importance of adapting to new technologies while ensuring that intellectual property rights are respected. Lynch highlighted that the partnership with OpenAI aligns with these goals, as the AI company has demonstrated transparency and a collaborative approach with publishers.

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This collaboration is seen as a way for the public to continue receiving reliable information through AI platforms while ensuring that content creators are fairly compensated and credited.

This partnership comes against the backdrop of Condé Nast’s cautious approach to the use of its content in the past. For instance, Wired, one of Condé Nast’s tech publications, previously criticized another AI-powered tool, Perplexity, for not adhering to website rules regarding content scraping.

The issue was later clarified by Perplexity’s CEO, who attributed the problem to a third-party web crawler rather than Perplexity’s own system. Despite such challenges, Condé Nast’s willingness to strike this new deal with OpenAI signals a broader acceptance of AI’s role in content distribution, provided that it is done ethically.

OpenAI has been at the forefront of establishing partnerships with news publishers in Silicon Valley, setting a precedent for other tech companies considering similar media collaborations. In addition to the deals with The Atlantic and News Corp., OpenAI has secured partnerships with a range of media companies, including Vox Media, Time, Axel Springer, Associated Press, Dotdash Meredith, Financial Times, and others.

These collaborations are part of OpenAI’s commitment to integrating AI into news discovery and delivery while maintaining the principles of accuracy, integrity, and respect for quality journalism.

As AI continues to play a more significant role in how information is accessed and consumed, OpenAI’s proactive efforts to collaborate with publishers like Condé Nast demonstrate a commitment to balancing technological advancement with respect for content creators.

This partnership is likely to shape the future of AI-driven media and how news and content are distributed across digital platforms.