OpenAI publically launches Sora its text-to-video AI generator for ChatGPT Plus and Pro users

OpenAI has taken a bold leap into the world of multimodal AI with the launch of Sora Turbo, its much-anticipated text-to-video generator. Now available to ChatGPT Plus and Pro subscribers, this tool allows users to transform text prompts into 20-second video clips in resolutions of up to 1080p. The move puts OpenAI head-to-head with other tech heavyweights like Meta, Google, and Stability AI, who are also racing to dominate the text-to-video market.

Initially introduced in February as a limited research preview, Sora Turbo is now being rolled out to regions where ChatGPT is active, excluding the EU, UK, and Switzerland for the time being. The service is included in existing subscription plans at no extra cost, making it an accessible and exciting tool for users eager to experiment with AI-generated video content.

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Packed features for creative flexibility

Sora Turbo is designed with versatility in mind. Users can create videos in various formats—widescreen, vertical, or square—tailored to different platforms and needs. Beyond generating new content, the tool also supports remixing and blending user-uploaded assets, offering endless creative possibilities. For those who want more control, a storyboard interface allows frame-by-frame customisation, while Featured and Recent feeds showcase dynamic creations from the Sora community.

Subscribers on the ChatGPT Plus plan can create up to 50 videos per month in 480p resolution, with options for fewer, higher-quality videos at 720p. Pro users enjoy even more perks, including access to higher resolutions, longer video durations, and up to 10 times the usage of the basic plan.

Commitment to safe and responsible AI

As with any powerful AI tool, responsible use is a top priority for OpenAI. The company has implemented robust safeguards to prevent misuse, particularly against harmful content like deepfakes or child exploitation materials. Uploads featuring people will be restricted during the initial rollout, with OpenAI pledging to refine its deepfake mitigation measures before expanding this capability further.

A growing battle in text-to-video

OpenAI’s entry into the text-to-video arena signals its intent to lead in this rapidly evolving field. Competitors like Meta’s Make-A-Video, Google’s Imagen Video, and Stability AI’s Stable Video Diffusion have already staked their claims, but Sora Turbo offers a unique blend of creative tools and user-friendly integration with ChatGPT.

With plans to introduce tailored pricing next year, OpenAI is positioning Sora Turbo not just as a novelty but as a robust tool for creators, businesses, and tech enthusiasts alike. As the competition heats up, it’s clear that the text-to-video revolution is just getting started.