Firstpost
  • Home
  • Video Shows
    Vantage Firstpost America Firstpost Africa First Sports
  • World
    US News
  • Explainers
  • News
    India Opinion Cricket Tech Entertainment Sports Health Photostories
  • Asia Cup 2025
Apple Incorporated Modi ji Justin Trudeau Trending

Sections

  • Home
  • Live TV
  • Videos
  • Shows
  • World
  • India
  • Explainers
  • Opinion
  • Sports
  • Cricket
  • Health
  • Tech/Auto
  • Entertainment
  • Web Stories
  • Business
  • Impact Shorts

Shows

  • Vantage
  • Firstpost America
  • Firstpost Africa
  • First Sports
  • Fast and Factual
  • Between The Lines
  • Flashback
  • Live TV

Events

  • Raisina Dialogue
  • Independence Day
  • Champions Trophy
  • Delhi Elections 2025
  • Budget 2025
  • US Elections 2024
  • Firstpost Defence Summit
Trending:
  • PM Modi in Manipur
  • Charlie Kirk killer
  • Sushila Karki
  • IND vs PAK
  • India-US ties
  • New human organ
  • Downton Abbey: The Grand Finale Movie Review
fp-logo
OpenAI in Hollywood: Sam Altman pitches Sora as the ultimate filmmaking tool to filmmakers
Whatsapp Facebook Twitter
Whatsapp Facebook Twitter
Apple Incorporated Modi ji Justin Trudeau Trending

Sections

  • Home
  • Live TV
  • Videos
  • Shows
  • World
  • India
  • Explainers
  • Opinion
  • Sports
  • Cricket
  • Health
  • Tech/Auto
  • Entertainment
  • Web Stories
  • Business
  • Impact Shorts

Shows

  • Vantage
  • Firstpost America
  • Firstpost Africa
  • First Sports
  • Fast and Factual
  • Between The Lines
  • Flashback
  • Live TV

Events

  • Raisina Dialogue
  • Independence Day
  • Champions Trophy
  • Delhi Elections 2025
  • Budget 2025
  • US Elections 2024
  • Firstpost Defence Summit
  • Home
  • Tech
  • OpenAI in Hollywood: Sam Altman pitches Sora as the ultimate filmmaking tool to filmmakers

OpenAI in Hollywood: Sam Altman pitches Sora as the ultimate filmmaking tool to filmmakers

FP Staff • March 25, 2024, 09:40:21 IST
Whatsapp Facebook Twitter

Sam Altman-led OpenAI is exploring how it’s video generator Sora can be used by Hollywood filmmakers, and is on the lookout for exclusive deals with production houses. OpenAI is also exploring similar ventures with media outlets

Advertisement
Subscribe Join Us
Add as a preferred source on Google
Prefer
Firstpost
On
Google
OpenAI in Hollywood: Sam Altman pitches Sora as the ultimate filmmaking tool to filmmakers
OpenAI took the world by storm when it launched Sora, its AI video generator. Image Credit: OpenAI

In a move poised that may potentially revolutionise the film industry, OpenAI is preparing to storm Hollywood.

According to insider sources cited by Bloomberg report, the AI startup is gearing up for pivotal meetings in Los Angeles next week, where it will have meetings with key figures in the entertainment business, including studio heads, media moguls, talent agencies and top directors. The agenda of the meeting to establish strategic alliances and advocate for the incorporation of its cutting-edge AI video generator, Sora into filmmaking processes.

STORY CONTINUES BELOW THIS AD

These forthcoming discussions represent the latest chapter in OpenAI’s concerted outreach efforts. The groundwork for this Hollywood expedition was laid in late February when Chief Operating Officer Brad Lightcap led introductory talks on behalf of the company.

More from Tech
How ChatGPT is becoming everyone’s BFF and why that’s dangerous How ChatGPT is becoming everyone’s BFF and why that’s dangerous America ready for self-driving cars, but it has a legal problem America ready for self-driving cars, but it has a legal problem

Accompanied by a select team, Lightcap showcased the capabilities of Sora, a groundbreaking AI service engineered to produce lifelike videos of up to one minute in duration based on textual inputs provided by users.

Subsequently, OpenAI Chief Executive Officer Sam Altman made notable appearances at prestigious events in Los Angeles during the weekend of the Academy Awards.

The debut of Sora in mid-February captivated both Hollywood insiders and Silicon Valley luminaries alike with its stunning array of high-definition clips. While Sora remains under wraps for the general public, OpenAI has granted access to a privileged cohort of esteemed filmmakers and directors, according to sources familiar with the matter.

Impact Shorts

More Shorts
America ready for self-driving cars, but it has a legal problem

America ready for self-driving cars, but it has a legal problem

Alibaba, Baidu begin using own AI chips as China shifts away from US tech amid Nvidia row

Alibaba, Baidu begin using own AI chips as China shifts away from US tech amid Nvidia row

However, the integration of AI technologies into the entertainment industry has not been without its controversies. Despite the undeniable potential of AI in streamlining various facets of production, concerns linger regarding its potential impact on employment within creative domains.

Notably, tensions flared last year as screenwriters and actors staged protests demanding safeguards against the encroachment of AI, resulting in negotiated protections within the industry.

STORY CONTINUES BELOW THIS AD

Moreover, media conglomerates are proceeding cautiously regarding OpenAI’s access to their content, seeking equitable compensation for potential collaborations. Discussions are said to be underway with major outlets such as CNN, Fox, and Time Magazine to navigate these intricate negotiations.

OpenAI’s venture into Hollywood unfolds against a backdrop of intensifying competition in the AI arena. Heavyweights like Meta Platforms Inc. and Alphabet Inc.’s Google have previously unveiled ambitious text-to-video research initiatives, while a slew of well-funded AI startups, including Runway AI Inc., Pika, and Stability AI, are also vying for supremacy.

Leading the pack, Runway AI Inc. disclosed that its Gen-2 text-to-video service is already in widespread use, catering to millions of users, including professionals in production and animation studios. Film editors are leveraging Runway’s technology to craft compelling visual narratives, seamlessly integrating AI-generated content with existing footage to enrich storytelling experiences.

OpenAI has clarified that Sora is currently in the research preview stage, with pricing details yet to be finalized. As the company charts its course in the entertainment realm, the industry braces for a seismic shift in the way stories are conceived, crafted, and brought to life on the silver screen.

STORY CONTINUES BELOW THIS AD

(With inputs from agencies)

Tags
AI Generated Content Hollywood OpenAI Sam Altman Sora
End of Article
Latest News
Find us on YouTube
Subscribe
End of Article

Impact Shorts

America ready for self-driving cars, but it has a legal problem

America ready for self-driving cars, but it has a legal problem

US self-driving cars may soon ditch windshield wipers as the NHTSA plans to update regulations by 2026. State-level rules vary, complicating nationwide deployment. Liability and insurance models are also evolving with the technology.

More Impact Shorts

Top Stories

Russian drones over Poland: Trump’s tepid reaction a wake-up call for Nato?

Russian drones over Poland: Trump’s tepid reaction a wake-up call for Nato?

As Russia pushes east, Ukraine faces mounting pressure to defend its heartland

As Russia pushes east, Ukraine faces mounting pressure to defend its heartland

Why Mossad was not on board with Israel’s strike on Hamas in Qatar

Why Mossad was not on board with Israel’s strike on Hamas in Qatar

Turkey: Erdogan's police arrest opposition mayor Hasan Mutlu, dozens officials in corruption probe

Turkey: Erdogan's police arrest opposition mayor Hasan Mutlu, dozens officials in corruption probe

Russian drones over Poland: Trump’s tepid reaction a wake-up call for Nato?

Russian drones over Poland: Trump’s tepid reaction a wake-up call for Nato?

As Russia pushes east, Ukraine faces mounting pressure to defend its heartland

As Russia pushes east, Ukraine faces mounting pressure to defend its heartland

Why Mossad was not on board with Israel’s strike on Hamas in Qatar

Why Mossad was not on board with Israel’s strike on Hamas in Qatar

Turkey: Erdogan's police arrest opposition mayor Hasan Mutlu, dozens officials in corruption probe

Turkey: Erdogan's police arrest opposition mayor Hasan Mutlu, dozens officials in corruption probe

Top Shows

Vantage Firstpost America Firstpost Africa First Sports
Latest News About Firstpost
Most Searched Categories
  • Web Stories
  • World
  • India
  • Explainers
  • Opinion
  • Sports
  • Cricket
  • Tech/Auto
  • Entertainment
  • IPL 2025
NETWORK18 SITES
  • News18
  • Money Control
  • CNBC TV18
  • Forbes India
  • Advertise with us
  • Sitemap
Firstpost Logo

is on YouTube

Subscribe Now

Copyright @ 2024. Firstpost - All Rights Reserved

About Us Contact Us Privacy Policy Cookie Policy Terms Of Use
Home Video Shorts Live TV