Zomato Order, a separate app only for online ordering

Zomato had introduced support for online orders last month, and now the company has launched a new standalone app called Zomato Order. Yes, the company doesn’t plan to accommodate the service in its existing app, and instead has built an all-new app just for placing orders. It is the first separate product by the company. However, the company claims that both apps are intertwined in functionality. Having said that, we wonder what was the need for a new app as users would prefer a single app that does it all. Well, Zomato has its reasons penned down in a blogpost. There are three main reasons for doing so. First, it will ensure a clutter-free app as focusing on a single app will help improve the user experience, says the company. Second, tracking orders is simple in the new app, while the Zomato app expects users to follow a few taps to get there. Lastly, the separate Order app will also mean it doesn’t have to be updated every time a Zomato restaurant finder makes some changes. So, this mean you will now have to look up for a restaurant in one app and then place an order using the ‘Zomate Order’. Zomato claims that both apps are interlinked and this process has been made simpler. “So if you’ve found a place you want to order from on the restaurant finder app, a single tap will take you to that restaurant on the Order app, and you can proceed to add items to your cart,” Zomate explains in the blog. The company also hints at more apps coming soon. The Zomato Order is now available for download on Apple App store and Google Play store.