tech2 News StaffSep 17, 2019 13:06:21 IST
If food shows and videos are your thing, Zomato India is aiming to become a one-stop-shop for that content.
Taking on the likes of Hotstar, Netflix and Amazon Prime Video in India, Zomato India has officially launched Zomato Originals in India, which will have shows and independent videos, produced by Zomato.
Starting today, you will start seeing a new Videos tab on the Zomato app. On this tab, content will be categorised into different genre letting you watch 3-15 minute videos across shows, recipes and 'Sneak Peek' restaurant stories.
As per a recent tweet by Durga Raghunath, Senior VP of Growth at Zomato India, the platform plans to launch 18 shows over the next three months.
Thrilled to introduce Zomato Originals. Starting Monday (16th September), we'll be launching 18 Original Shows over the course of the next three months. https://t.co/3MlYnZiXcD pic.twitter.com/YH4NC4bvUj
— Durga Raghunath (@durgaraghunath) September 13, 2019
According to a report by LiveMint, Zomato video experience will have more than 2000 videos, which will include Zomato Originals, which will be available to stream in India, while 'Sneak Peek' and recipe videos can be accessed anywhere in the world.
NOW STREAMING🙌🙌 https://t.co/z5s0HVdWFk
— Zomato India (@ZomatoIN) September 16, 2019
Most Zomato Originals will be verticle mobile-friendly shows around food, but with a twist. Comedy, reality, fiction, advice and celebrity interviews will explore food in unique, engaging and entertaining videos.
The currently announced Zomato Originals shows include:
- Food and You with Sanjeev Kapoor
- Banake Dikha with Sumukhi Suresh
- Grandmaster Chef with Sahil Shah
- Starry meals with Janice
- Dude, where’s the food with Jordindian
- Race Against the App
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