Nishtha KanalMay 07, 2013 11:49:36 IST
YouTube’s subscription based model has been a much talked about feature since the past couple of months. It looks like work has sped up on subscription channels, with reports emerging that these channels could be launched as early as this week.
According to a Financial Times report, this move will aim to help channels finance a wider range of content. Television shows, movies and more will be some of the content put within these channels. The service could host as many as 50 video channels and allow subscriptions to single channels for an affordable $1.99 a month.
YouTube was non-committal about this matter. “We have nothing to announce at this time, but we're looking into creating a subscription platform that could bring even more great content to YouTube for our users to enjoy and provide our creators with another vehicle to generate revenue from their content, beyond the rental and ad-supported models we offer," a spokesperson said.
Channel subscriptions could cost you as low as $1.99 per month
Rumours about the subscription based model of Youtube have been doing the rounds since February. AdAge had revealed back then that YouTube was considering launching channels that would cost anywhere between $1 to $5 a month to show videos. Google’s video hosting platform was even contemplating to give these channels the option to add advertisements to the paid videos.
The VP of the video sharing website, Robert Kyncl too added fuel to the fire in March when he emphasised on the importance of subscription-based channels in order to help content creators. More interestingly, an update to the YouTube for Android app revealed a couple of lines of code that contained information about impending paid-channel services.
YouTube has fast turned into a go-to destination for all kinds of videos and music since it was launched. Currently the video sharing site displays advertisements before playing out videos as a source of generating revenue. The pay-per-channel model could well be YouTube’s trump card as chances are, that viewers will want to bypass advertisements and view exclusive content on YouTube and pay for it.
Over to YouTube now to announce the paid channel service.
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